SERVICES & PARTNERSHIPS

Dustin Wilson MS holding a glass of red wine.

  • Wine program design and strategic consulting for restaurants, hotels, and private clubs—delivered in partnership with Après Cru Hospitality.

    • New Concepts

      • Pre-opening wine program strategy

      • List architecture and procurement

      • Staff training and service standards

      • Opening support and ongoing optimization

    • Existing Operations

      • Wine program audit and redesign

      • Profitability improvement (higher margin dollars, not just %)

      • Staff development and certification prep

      • Ongoing retainer advisory

    Typical engagements: $25-75k depending on scope and timeline.

  • Curated wine experiences for private collectors, corporate teams, and special occasions

    • Curated Wine Trips — Multi-day immersive experiences in major wine regions for private groups, families, or corporate teams (Burgundy, Rhône, Napa, etc.)

    • Private Tastings & Dinners — Intimate gatherings for collectors, celebrations, or special occasions with Master Sommelier guidance

    • Corporate Experiences — Team-building programs and client entertainment events

    • Speaking & Keynotes — Industry conferences and corporate events

    These experiences range from intimate 10-person dinners to multi-day international programs for executive teams.

  • Limited availability for wine collectors seeking strategic buying guidance and cellar management.

  • Available for select speaking engagements, brand partnerships, and media collaborations.

    • Keynotes and panels on wine, hospitality, entrepreneurship, and craft

    • Brand partnerships and ambassadorships (wine, hospitality, lifestyle)

    • Documentary and media projects

    For inquiries: contact@dwmsstudio.com

how it works

Most engagements begin with a brief conversation to understand your goals, timeline, and scope. From there, I provide a proposal outlining deliverables, timeline, and investment.

I work with clients throughout the United States and internationally, with projects ranging from single-day consultations to multi-month engagements.

Hospitality advisory work is contracted and delivered through Après Cru Hospitality, bringing institutional support and resources to your project while maintaining the senior-level attention and expertise you'd expect.

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What People Are Saying

“We hired Dustin to lead a wine tasting for a VIP event, and he exceeded every expectation. From the start, he was organized, easy to work with, and came prepared with thoughtful ideas that elevated the entire experience. He collaborated seamlessly with the venue, offered creative solutions on the fly, and was a truly fantastic host — guiding our guests through the wines in a way that felt both educational and entertaining. Every single guest walked away with incredible things to say about the experience. We're excited to work with Dustin and his team again and can't recommend his services enough!”

— Caroline, Polymer